YFile is published Tuesday to Friday by York University’s Communications & Public Affairs (CPA) Division and distributed by e-mail to more than 5,000 faculty and staff of the University. YFile reports on institutional news and events, people and trends.
The YFile homepage is divided into top tier stories, which appear in the “carousel” current news section, a research section and campus notes section. Four featured items are fed to the publications homepage via RSS feed from York Events page. Daily external media mentions are captured in the York in the Media section.
YFile is also available to an external audience; it is also searchable on Google, as well as having its own embedded search engine. YFile stories are also pushed out daily on Twitter (@YorkUNews) and on Facebook.
All material appearing in the publication is researched, written prepared and/or edited by two professional journalists on staff in York’s Communications and Public Affairs Division.
YFile is York University’s campus “newsletter”.
- YFile’s mandate is to serve York faculty, staff and students by writing, editing and reporting on campus news.
- YFile’s mission is to support York University’s goals and objectives by celebrating academic and research excellence, student success, community engagement and teaching and learning.
- YFile aspires to become an indispensable source of trusted, relevant and authoritative news and information for all readers.
- YFile strives to accomplish its mandate by embodying the character, the voice and spirit of its readers.
YFile Story Requirements
There are two ways to develop a story submission for consideration by YFile:
1) With at least 10 working days of notice, if the schedule permits, YFile can photograph and report on pan-University events.
2) With less than 10 working days of notice, community members can, if they wish to do so by working with their communication manager, prepare and submit a draft story. YFile staff will then refine, edit and finalize the story.
YFile stories should be between 400 and 750 words.
To better serve all Faculties and departments YFile requires that all story requests be sent first to the Faculty or Departmental communications managers. They will then make sure the content and information is complete and newsworthy, before passing the details of the request or completed story on to YFile for consideration.
YFile Story Outline
To help you organize, develop and manage your story development and to provide a framework to discuss the proposed story fully with your communications manager, YFile has prepared the following story outline:
- What’s the hook?
- What’s unique about the story?
- What makes the story compelling?
- Why is this topic or issue important to readers?
- Why and how will the story interest members of the York community?
- Are there any potential implications for the broader community?
- Is your story time sensitive?
- What are the main highlights?
- Do you have any pre-approved quotes or testimonials?
- Are there photos that you can supply?
- Who are the main people involved?
- What are their roles?
Remember to include related websites, contact information, registration details and anything else that you feel is required to make the story complete.
YFile staff can only provide event coverage for high-profile pan-University events, such as major funding announcements or presidential events. All other events can be submitted in advance to the York University Events listing and/or be posted as a Featured Event in YFile to encourage attendance.
Postings to LCD Screens on the Keele campus
The headlines for YFile stories and events are posted on the LCD Security Screens on the Keele campus. If you have a special request for the screens, contact Lindsay MacAdam, editorial assistant, at email@example.com or ext. 22016.
Jenny Pitt-Clark, YFile editor, at firstname.lastname@example.org or ext. 33167
Sandra McLean, YFile deputy editor, at email@example.com or ext. 22086.
YFile Publishing Schedule
YFile operates Monday to Friday, from 8:30am to 4:30pm. YFile works a day in advance, not the day of.
YFile publishes Tuesday, Wednesday, Thursday and Friday.
The YFile publishing schedule is as follows:
- 10am – the next day’s editorial line up is established
- 12:30pm –deadline for receiving finished prepared copy, the day prior to publication
- 3pm – deadline for editorial copy-ready deadline (edited material into the YFile publishing template)
- 4pm – deadline for fact-checking and proofreading, including any corrections from community members
- 4:30pm – a test proof of the next day’s e-mail is submitted for final review by the editor and CPA management
- 7am – YFile is distributed by push e-mail
Note: On occasion and with advance warning, YFile can publish late-breaking, major news after normal working hours. However, since overtime will be incurred, the Faculty or department making the request, must get approval in advance from CPA’s Director of Strategic Communications, before YFile staff will proceed.
Important Web Resources
York Events Page: www.yorku.ca/yuevents
York Events Submit Listings Page: www.yorku.ca/yuevents/OpenSubmit.asp
Communications & Public Affairs: http://cpa.info.yorku.ca/