Schulich launches 12-month Master of Marketing degree program

The Schulich School of Business at York University is now accepting applications for its new 12-month Master of Marketing degree program, the first master’s program of its kind in Canada.

The Master of Marketing degree is specifically designed to train university graduates in professional marketing skills, preparing them to take on progressive marketing roles. Classes begin in September 2018.

Schulich master of marketingUnlike other Master of Science in Marketing programs that are research-focused and lead to PhD studies, Schulich’s one-year Master of Marketing (MMKG) program is uniquely management-focused and designed to prepare non-business and business university graduates to fill progressive marketing positions.

M. David Rice

“The Schulich Master of Marketing degree program will uniquely prepare students with the industry knowledge and leadership skills they need to begin their careers in marketing and grow professionally in a steady upward progression,” said M. David Rice, program director and associate professor of Marketing at Schulich. “Learning from leading marketing experts, students will develop the creative thinking skills required to meet the strategic and analytical challenges of modern marketing.

The Master of Marketing program will teach how to most effectively use state-of-the-art digital marketing and social media tools and research methods, and will allow students to grow their literacy around advertising and consumer behaviour, said Rice.

“The Schulich School of Business is one of the world’s top-rated global graduate business schools and its marketing faculty is considered among the world’s finest,” said Dezsö J. Horváth, dean of the Schulich School.

Throughout three terms of full-time study, Master of Marketing students will build knowledge of marketing and consumer behaviour, digital marketing strategies, analytics, brand management, professional selling and financial decisions for marketers. The academic curriculum will be strengthened by experience-based, collaborative learning opportunities, including a major integrative consulting project, where students will, over the course of two terms, work with organizations to help them analyze, solve and implement real-world marketing problems.

Master of Marketing students will graduate from the program with leadership and marketing skills, business communication and teamwork skills, creative thinking and essential research skills, and the knowledge of modern digital marketing tools that are in demand by employers.

Prospective Master of Marketing students are invited to attend the program’s Feb. 15 Launch Event, which will feature a sample lecture on “Recent Advancements in Outdoor Advertising” and provide an opportunity to network with other prospective students, faculty and alumni. The Master of Marketing Launch Event will run from 6 to 8:30pm in the Seymour Schulich building at York University.

More information about the Master of Marketing program and Launch Event is available on the Schulich website.

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