Professors consider long-term health impact of wildfires

Wildfire in the forest

Emilie Roudier and Olivier Birot, professors with York University’s School of Kinesiology and Health Science in the Faculty of Health, have published research calling for a rethinking of the potential long-term health risks of wildfires.

The paper, titled “Wildland fire, air pollution and cardiovascular health: is it time to focus on the microvasculature as a risk assessment tool?,” considers how our current understanding of potential long-term health risks from particulate matter (PM) exposure is limited and mostly ignores the microvascular system, a network of tiny arterioles and capillaries that may be just as important as the heart, lungs and arteries when it comes to understanding the health dangers of PM resulting from forest fires.

“While it’s understandable that initial attention focuses on the immediate impacts of losses and casualties after a wildfire, we know that there are also longer-term impacts from exposure to particulate matter pollution,” says Roudier, who is leading the research project, which involved spending a portion of the summer on the French island of Corsica in the Mediterranean, where summer wildfires are common. There, a partnership was created with the CNRS Wildland Forest Unit at the University of Corsica Pasquale Paoli (UCPP) and the Corsican fire authorities to further research efforts.

“Firefighters think about lung cancer, because they breathe the smoke, but because the fires are getting higher in temperature, the particulate matter is getting really small, so small that some can reach the bloodstream,” continues Roudier. “The PM are then in the cardiovascular system and travelling through our blood vessels. We are questioning whether we are using the right measurements to assess the risk posed to firefighters and the affected population. Having better tools, or additional tools, could hopefully lead to better solutions to mitigate risks.”

The paper notes that in North America, the length of the wildfire season has increased by nearly a fifth in the past 35 years, making the need to answer these questions more pressing. Population growth and development has increased human exposure to wildfire areas, growing the likelihood of both accidental ignition and fire-suppression policies that can lead to an accumulation of biomass fuels. While there is a clear link in the literature between PM pollution and cardiovascular disease, linking this to wildfires has been harder to show, given the complexities of studying this on a population level.

Birot, an associate professor who worked as a volunteer firefighter for seven years during his undergraduate and postgraduate studies, teaches a course at York that looks at extreme environments and their effects on health, including PM exposure and exercise.

“This microcirculation is not only important for delivering oxygen and nutrients to our tissues – it is also key for communication exchanges between organs, for example, between the working muscle and the brain. And it is also this microcirculation that’s key to dissipate excess body heat, moving heat from the core of the body to the peripheral skin. So think about wildland firefighters who are engaging in long periods of intense physical activity in a context where they’re going to produce heat because of their activity, and they are doing that in an environment that is polluted and extremely hot. So you’re combining a lot of stressors,” he says.

The two researchers have obtained samples of PM from wildland fires in Corsica and have started to analyze them back in their lab at York to test their effect on human endothelial cells, which line the inner layer of blood vessels. They are looking for epigenetic biomarkers that could act as early warning systems for those who might be more vulnerable.

A delegation from the UCPP will be coming to York in October, and Roudier and Birot will head back to Corsica in December to do more field work – collecting new PM samples from controlled biomass burning – and to expand their collaboration with Corsican fire authorities.

Watch a video of Roudier and Birot explaining their research:

See more ways York University is making headlines at News @ York.

EUC’s Sustainable Campus Tour shows York’s Keele Campus through a new lens

York University's Keele Campus from above

York University has long been known as a leader in sustainability, earning recognition as one of Canada’s Top 100 Greenest Employers for the past 11 years and being named among the world’s top 40 universities for advancing the United Nations Sustainable Development Goals by the 2023 Times Higher Education Impact Rankings.

For community members who are interested in learning more about how the University is leading the way in sustainable practices, York’s Faculty of Environmental & Urban Change (EUC) is offering a new, sustainability-focused tour of the Keele Campus following a pandemic-related hiatus. Below are some of the tour’s highlights.

Native Plant Garden

On the north side of the Health, Nursing and Environmental Studies (HNES) Building, find a beautiful, multifunctional garden that serves as a treasured habitat for wild animals and pollinators alike. Curious community members who don’t mind getting their hands dirty are welcome to volunteer their time to help maintain the garden.

Sky Studio Collective’s collaborative murals

Launched last November, “For the Birds” is an art project created by EUC students and teachers. Best viewed from the outer north side of the HNES Building, this project was part of a larger initiative by professors Gail FraserTraci Warkentin and Lisa Myers, who imagined ways that different classes could connect to help address an area of deep concern: migratory bird deaths resulting from reflective windows on campus.

Students from the Community Arts for Social Change course (ENVS 2122) designed murals for the windows, which were installed by students from various Faculties. Read the full YFile story about the project.

Maloca Community Garden

The Maloca Community Garden, on the outskirts of campus, features about 2,000 square feet devoted to both individual and communal plots for growing vegetables, fruits, herbs and flowers using the principles of organic agriculture. The space is intended for all members of the University community to enjoy by growing their own food, hosting outdoor events or providing a unique setting for sustainable teaching.

Workshops and volunteer opportunities are also available, and no gardening experience is necessary. For more information, visit the Maloca Community Garden website.

Regenesis York

Regenesis, an environmental community organization with chapters in many Greater Toronto Area universities, opened a unique borrowing centre on York’s Keele Campus in January 2017. The centre, located in the HNES Building, operates like a library, allowing community members to borrow items such as tools, games, camping equipment, sports equipment and more.

Sustainable buildings

York boasts many examples of forward-thinking architecture, including five green roofs, the use of photovoltaic solar panels, the collection of rainwater and five buildings recognized with Leadership in Energy and Environmental Design (LEED) certification, including the LEED Gold certified Bergeron Centre for Engineering Excellence and Schulich School of Business Rob and Cheryl McEwen Graduate Study & Research Building.

Bergeron Centre for Engineering Excellence
Bergeron Centre for Engineering Excellence

Public transit

One of the top priorities of York’s Transportation Services department has been to continuously work to improve public transit options to York and reduce the numbers of commuters using single-occupant vehicles. York has encouraged this shift through a number of alternative transportation initiatives: shuttle bus service between campuses; three bicycle repair stations; a green fleet program that includes electric golf carts, bikes, hybrid and electric vehicles; and the recent connection of the Keele Campus to the Toronto Transit Commission’s subway system in 2017 with two state-of-the-art stations on campus.

Electric vehicle (EV) charging stations

In partnership with Natural Resource Canada and FLO, York’s Keele Campus is now equipped with 18 EV charging stations, located in many of the parking lots across campus. For more details about where to find them, visit the Parking Services website.

Green spaces

A major standout out during the EUC Sustainable Campus Tour is the abundance of beautiful green spaces available to enjoy on York’s Keele Campus. From Stong Pond and Harry W. Arthurs Common to all the charming nooks and crannies along the Campus Walk, the benefits of being located outside of Toronto’s core couldn’t be any more apparent than during a mid-summer campus stroll.

For more information about the EUC Sustainable Campus Tour or to book one for yourself or a group, contact Brittany Giglio, EUC recruitment and liaison officer, at bgiglio@yorku.ca.

Dahdaleh Institute summer interns to showcase global health research

Global health

The Dahdaleh Institute for Global Health Research (DIGHR) invites York University community members to its fifth Summer Global Health Intern Symposium on Aug. 30.

DIGHR poster

Throughout the summer term, Dahdaleh global health interns have been undertaking exciting research projects that address critical global health challenges.

On Aug. 30, eight interns will reflect on their internship and deliver a short presentation about the experience, knowledge and skills they have gained, and will share progress on their research projects, including:

DIGHR research
Global health interns
  • experiential-based simulation learning;
  • effects of resource insecurity on health outcomes;
  • mental and emotional health and wellness;
  • post-pandemic public health reforms; and
  • impact of human behaviour on antimicrobial resistance.

To learn more about this event, or to register to attend, visit yorku.ca/dighr/events/5th-summer-global-health-intern-symposium.

Lunch will be provided. All are welcome to attend.

The Dahdaleh Institute is currently hiring the next cohort of global health interns for the upcoming Fall/Winter 2023-24 academic year. All interested applicants are encouraged to visit the DIGHR website to learn more.

Osgoode professor’s book examines future of remote work

Black woman reading book

The Future of Remote Work, co-edited by Valerio De Stefano, an Osgoode Hall Law School professor and Canada Research Chair in Innovation, Law and Society, argues that companies forcing employees back to their offices to reinvigorate downtown economies are misguided. 

Valerio De Stefano
Valerio De Stefano

The book, published by the independent, Brussels-based European Trade Union Institute (ETUI), includes more than 20 contributors from a variety of disciplines, including lawyers, economists and sociologists. The book’s other co-editors are: Nicola Contouris, a labour law professor at University College London and director of research for the institute; ETUI senior researcher Agnieszka Piasna, a labour sociologist; and labour lawyer Silvia Rainone, also an ETUI researcher.

“Remote work is here to stay,” insists De Stefano, “because it is beneficial for both employees and companies.”  

According to Statistics Canada, the percentage of employed Canadians who work from home for all or part of their work week now stands at just over 25 per cent, down from a high of 40 per cent during the first years of the COVID-19 pandemic. Many companies, such as Royal Bank of Canada and Amazon Canada, have mandated their employees to return to the office for at least part of the week. But in a competitive job market, De Stefano believes that could backfire. Companies that want to retain talent will need to continue providing remote work options or risk losing their most talented people, he says.

But unlike the first panicked months of the pandemic, De Stefano thinks remote work going forward must differentiate itself from what he calls “lockdown work”: “If we want to reap the benefits of remote work, we have to get away from the constraints that we had under the pandemic and put more rigid boundaries between work and personal time.”

This, says De Stefano, will require giving employees more autonomy and creating a stronger spirit of trust between them and their employers.

In the early pandemic, he notes, remote work was sometimes accompanied by invasive surveillance software that often led to employee stress, anxiety and burnout. He believes this type of technology can actually reduce productivity, if workers end up wasting time trying to outsmart the system.

De Stefano says the rise of remote and hybrid work has brought distinct benefits, like helping companies trim their rental budgets, cutting the cost of commuting for workers and reducing the number of cars on the road. While the negative impact on downtown economies is real, he thinks it is imperative for cities to find creative solutions to their vacant office space dilemma.

“It would certainly be a loss to society if we decided to go back to a pre-pandemic scenario just because we don’t know what to do with our downtowns,” he says.

Research discovers air quality monitoring stations collect critical biodiversity data

Flock of birds

An international team of researchers – including York University Assistant Professor Elizabeth Clare – has found that data in the form of environmental DNA (eDNA) is being collected globally by ambient air quality monitoring stations. The discovery is a gamechanger for global efforts to protect and promote biodiversity.

“One of the single biggest issues facing the planet today is the accelerating loss of biodiversity,” says Clare, who was a corresponding author on the paper published in the journal Current Biology under the title “Air-quality networks collect environmental DNA with the potential to measure biodiversity at continental scales.”

“This could be a treasure trove of biodiversity data. What we found by analyzing filters from these monitoring stations is astonishing. In just two locations, we found eDNA evidence for more than 180 different plants and animals.” 

“The potential of this cannot be overstated. It could be an absolute gamechanger for tracking and monitoring biodiversity,” says Joanne Littlefair of Queen Mary University of London, United Kingdom, and first author of the published paper. “Almost every country has some kind of air pollution monitoring system or network, either government owned or private, and in many cases both. This could solve a global problem of how to measure biodiversity at a massive scale.”

Elizabeth Clare

Until now, it was thought that the infrastructure for monitoring biodiversity at national and global scales did not exist. Previously, no one had considered that these air quality monitoring stations could be collecting and storing eDNA data on birds, bees, ticks, fungi, insects, plants and mammals across the globe as a byproduct of their regular function monitoring atmosphere pollutants and dust. But it is exactly what’s needed to monitor biodiversity at a scale that’s never been possible before. 

According to the World Wildlife Fund’s Living Planet Report, there has been a 69 per cent decline in wildlife populations since 1970. These air quality stations could potentially tap into the decades of historic eDNA biodiversity data on filters squirrelled away for years. 

Governments, scientists and environmental agencies around the world have called for large-scale, standard methods of tracking biodiversity in real time. It has, however, been an impossible task, with no standardized approach and no deployed infrastructure proposed – until now.  

The discovery that these air monitoring stations could be collecting eDNA is even more surprising because they may have been quietly doing this all along.  

It wasn’t until researchers, including Clare and Littlefair, proved it’s possible to determine which species are present using eDNA sampled from air, that scientists at the UK’s National Physical Laboratory (NPL), who operate the national air quality sampling grids, realized the potential of what they already had. James Allerton and Andrew Brown at NPL contacted Littlefair and Clare wondering if the national air quality monitoring network in the U.K. was collecting eDNA during normal operation. Together, the unlikely new collaborators have their first answer: a resounding yes. 

“We were routinely collecting particulate matter looking to measure pollutants in air but when we saw the work of Clare and Littlefair, we realized maybe we were sitting on something much more valuable,” says Allerton. 

The team set up a test at an air quality station in London outside a large urban park, collecting samples for an hour, a day and a week, and compared them to eight-month-old samples from a public station in Scotland. 

At Queen Mary University of London, Littlefair handled the samples, while Clare and graduate student Nina Garrett analyzed the data at York University.  

“We were surprised by the diversity of life we were able to survey with one approach, almost unheard in this field of science. In these two locations, we simultaneously detected the eDNA of 34 bird and 24 mammal species, a wide variety of insects, crops, pathogenic fungus, lovely wildflowers, ornamental garden plants and grasses,” says Clare.  

“We found species of interest, such as hedgehogs, along with badgers, deer, dormice, little owls, smooth newts, songbirds and 80 different kinds of woodland trees and plants – oak, linden, ash, pine – it was all there collected on these tiny filters. It’s unbelievably exciting.” 

It represents a mechanism to measure biodiversity on land in a standardized repeatable way across entire countries, continually, every day, every week at thousands of locations.  

“The beauty of the idea is we are making use of something that already exists,” says Brown, who operates the network at NPL. “If networks of air samplers around the world are all collecting similar material – just as a part of their regular functioning – it’s an incredible resource.”  

The team is now trying to preserve as many samples as possible with eDNA in mind. “We do not yet know the true value of these samples, but as they are collected, they could provide an unprecedented view of our natural world. The scale of repeated samples could give us the elusive biodiversity time series data and the ability to measure terrestrial species dynamics in a high-resolution form never considered for biodiversity monitoring before,” says Clare.  

As Littlefair says: “It will require a global effort to collect and evaluate these samples, but this is an extraordinary opportunity to take advantage of a pre-existing, global infrastructure that has been collecting standardized eDNA data for decades and until now, we simply haven’t realized the resource existed.” 

See more ways York University is making headlines at News @ York.

York research finds bees at risk due to urbanization

Wild and native carpenter bee, Ceratina calcarata, on a woody stem, by Sandra Rehan

Findings published in the journal Global Change Biology by York University researchers demonstrate that bees living in cities are facing increased environmental stressors that pose one of the largest threats to their natural ecosystems and biodiversity.

“Parasite and pathogen infections in bees are a major driver in global bee population declines and this is further exacerbated by urbanization and a loss of habitat and degraded habitat,” says York PhD student Katherine D. Chau, who was lead author on the paper. She also collaborated with Department of Biology colleagues, Farida Samad-zada, Evan Kelemen and Associate Professor Sandra Rehan.

As cities expand and landscapes are reshaped, two-thirds of the world’s population are expected to live in cities by 2050. “Having less connected habitats in dense urban areas not only leads to more inbreeding, so less genetic diversity, but it also creates higher pathogen diversity leaving city bees exposed to more pathogens,” says Rehan.

The research team also found changes in the microbiomes of wild bees living in densely urban areas and fragmented habitats, which makes it more difficult for the bees to access food sources, ideal nesting areas and mates.

Wild and native carpenter bee, Ceratina calcarata, on a pink flower (Credit: Sandra Rehan)
Wild and native carpenter bee, Ceratina calcarata, on a pink flower (Credit: Sandra Rehan)

To achieve their findings, the researchers used whole genome sequencing of 180 common carpenter bees – Ceratina calcarata – to look at their population genetics, metagenome and microbiome, as well the impact of environmental stressors across the Greater Toronto Area. These small carpenter bees are wild and native bees, not managed and non-native bees, such as a honeybees. They also found significant environmental variation in bee microbiomes and nutritional resources even in the absence of genetic differentiation.

“Our research is the first known whole genome sequencing, population genomic and metagenomic study of a wild, solitary bee in an urban context, which looks at the complex relationship between bees, metagenomic interactions and dense urban landscapes,” says Rehan. “This approach provides a tool to assess not only the overall health of wild bees in urban settings but could also be applied across a broad range of wildlife and landscapes.”

Although bees are the most prominent pollinators, cities could impact all insect pollinators, which pollinate more than 87 per cent of flowering plants and 75 per cent of food crops globally. Cities, unlike rural areas, also create an urban heat island effect – higher temperatures in the city than those in the surrounding areas – and this affects flowering times and growing season length. This could lead to flowers, for example, blooming before or after bees are out and foraging.

The higher number of pathogen and parasite infections in urban areas can also be attributed to disease spill over. Because the bees are concentrated in certain areas, infected bees are more likely to contaminate the flowers they visit, which then spreads the infection to the next bee that visits that flower, even across bee species, say the researchers.

Now that several known bee and plant pathogens have been identified in dense urban areas, the researchers say it paves the way for early detection and monitoring of threats to wildlife in cities.

“There are things that cities could do to help wild bees,” says Chau. “We found the best way to connect bee habitats and create conditions for more genetic diversity is through green spaces, shrubs and scrub. Conservation efforts focused on retaining and creating these habitat connectors could go a long way toward helping wild bee health.

“Future studies should explore the link between reduced genetic diversity and the fitness of wild bees in cities,” adds Chau.

Learn more at News @ York.

Congress 2023 screens Indigenous-focused films

film camera

By Elaine Smith

A group of female directors will bring their Indigenous-focused films to York’s Keele Campus during Congress 2023 in late May.

Both conference attendees and the general public will have the opportunity to see the works of Ange Loft, Martha Stiegman, Angele Alook and Paulette Moore free of charge as part of the conference’s community programming. They touch on a variety of issues and United Nations Sustainable Development Goals, including reduced inequalities, life on land and gender equality.

Loft, a multidisciplinary artist, and Stiegman, an associate professor in the Faculty of Environmental & Urban Change (EUC), are part of Jumblies Theatre & Arts’ Talking Treaties project which is produced By These Presents: “Purchasing” Toronto and screens on May 28. The piece was created to explore the treaty negotiations between the colonizing British and the Mississaugas of the Credit, for the land the City of Toronto now occupies. Afterward, Amar Bhatia, co-director of Osgoode Hall’s Intensive Program in Indigenous Lands, Resources and Governments, will facilitate a discussion with members of the creative team.

“Using archival records and minutes of the treaty negotiations, we see the underhanded calculus and fraudulent means used to acquire Mississauga lands,” says Stiegman. “It [the film] uses sardonic humour as sugar on the medicine of truth to draw people in and engage them in a different way of learning about history so they don’t feel like they are doing homework.”

Alook, assistant professor in the School of Gender, Sexuality and Women’s Studies in the Faculty of Liberal Arts & Professional Studies brings her work, pîkopayin (It Is Broken), to the screen on May 27. Part of the Just Powers project on energy transition and environmental and social justice, the film looks at the impacts of resource extraction on the community of Bigstone Cree Nation in Alberta, Alook’s home territory, which sits amidst the oil sands in the boreal forest. It documents traditional land users’ practices such as hunting, harvesting, and land-based teaching, while talking to the residents about their visions of the future on these lands.

The final films, VeRONAka and Rahyne, screen on June 1 and are followed by a panel discussion moderated by director Paulette Moore, an EUC PhD student, filmmaker and owner of The Aunties Dandelion media organization. VeRONAka is a 10-minute live-action fictional film, both humorous and serious, that explores the true story of how a Mohawk clan mother gave COVID-19 a Mohawk name, personifying the out-of-control virus. Once a person is in relationship with the virus, they can understand why it is here and ask it to leave. Rahyne is a short, animated film about an Afro-Indigenous non-binary teen whose identity is united through two water spirits. Moore will talk with Rahyne’s co-directors Queen Kukoyi and Nico Taylor about how film can help explore concepts of identity and naming. 

York University and the Federation for Humanities and Social Sciences will host Congress 2023 from May 27 to June 2. Register here to attend; community passes are available and term dates have been adjusted to align with timelines for this year’s event.

Centre for Bee Ecology, Evolution and Conservation hosts garden party for World Bee Day

Macro photo of green metallic sweat bee perched on a yellow flower

The Centre for Bee Ecology, Evolution and Conservation (BEEc) will once again mark the annual United Nations World Bee Day with new events designed to promote the health of local pollinators.

This year, for the first time, BEEc and the Faculty of Environmental & Urban Change (EUC) welcome all members of the University community to the EUC Native Plant Garden party on May 16 from 2:30 to 5 p.m.

World Bee Day, led internationally by the Food and Agricultural Organization of the United Nations (FAO), is dedicated to acknowledging and spreading awareness of the plethora of vital environmental processes that depend on the often underappreciated work of Earth’s busy bees.

“Bees are one of the most important groups of pollinators in the world, yet most people are unaware that we have at least 350 species in the GTA alone,” explains BEEc Coordinator Victoria MacPhail. “The EUC Native Plant Garden is an oasis for them on a campus full of concrete and buildings, providing food, shelter and nesting sites throughout the year.”

Observed around the world on Saturday, May 20, this year World Bee Day will arrive early at York in order to allow for the participation of as many interested community members as possible.

“We’re excited to celebrate World Bee Day a few days early with the whole York University community, to take this opportunity to share our love and knowledge of bees with others,” MacPhail says. “We have a wealth of free resources and are happy to chat with people about what they can do to help pollinators, from planting native flowers to advocating for increased protections.”

A lush planter box full of a variety of species of wild flowers
One of the EUC native species planter boxes to be maintained for World Bee Day

The featured garden party event is sponsored in part by World Wildlife Fund (WWF) Canada and is open to all staff, students and faculty, as well as members of the public from outside of the University. Attendees will learn from York’s expert mellitologists, as well as free handouts, pinned insect displays, example bee nests and more, about the highly diverse bee species indigenous to Toronto and Southern Ontario at large, as well as the local flora that they depend on for sustenance. As a part of this hands-on learning experience, guests will be able to contribute to the University’s floral biodiversity by planting new native species in the EUC garden and removing invasive species that are less conducive to the health of local pollinators.

“We’re so thrilled to invigorate our relationship and stewardship of this wonderful garden started by [Professors] Gerde Werkerle and Leesa Fawcett, among others, with the partnership of BEEc. Hundreds of students pass by or attend summer classes in this rooftop garden sitting atop lecture halls and we want them to come to know this lively oasis of over 40 species – some of them edible. May 16 will be a great start to what we anticipate will be an amazing season,” says Phyllis Novak, director of the EUC Maloca Community and Native Plant Gardens.

York community members who intend to join in the gardening are asked to RSVP here by Friday, May 12. Members of the public are encouraged to drop in to this event and are not required to register. No prior experience or personal equipment is required to join in the gardening. Participants are encouraged to dress for the elements as this event will run rain or shine.

MacPhail says gardening volunteers can expect to “see examples of bee species – from tiny, smooth, black solitary bees that are only a few millimeters long and can be mistaken for flies or ants, to the large, fuzzy bumblebees that can be up to a couple centimeters in size, and whose queens are easily seen this time of year.

“Toronto’s official bee, the green metallic sweat bee – or Agapostemon virescens – has already been seen nesting in the garden, and we are confident that the upcoming garden party will help to improve the habitat for it and many other wildlife species,” she adds.

Additional BEEc-hosted events will run following the garden party and in the lead up to the official World Bee Day, including a cocktail fundraiser to help endow a fund for EUC graduate students studying bees on May 17 in Markham, as well as a Scholars’ Hub virtual seminar on May 18 detailing the leading-edge research on bees being carried out at York.

For more information on these supplemental Bee Day events, contact beec@yorku.ca or see the BEEc news and social media page.

Schulich professor’s web tool detects corporate ‘greenwashing’

social media smart phone

Divinus Oppong-Tawiah, a researcher from York University’s Schulich School of Business, has developed a linguistic-based tool to detect “greenwashing” – the growing practice of companies using social media to communicate exaggerated, misleading or outright false claims about their environmental performance.

Divinus Oppong-Tawiah close-up portrait
Divinus Oppong-Tawiah

The findings are contained in an article published recently in the journal Sustainability. The article, titled “Corporate Communication as ‘Fake News’: Firms’ Greenwashing on Twitter,” was co-authored by Oppong-Tawiah, who is an assistant professor of operations management and information systems at the Schulich School of Business, together with Jane Webster, professor emeritus and E. Marie Shantz Chair of Digital Technology at the Smith School of Business at Queen’s University.

The researchers examined Twitter messages posted by companies in two industries with significant environmental footprints, namely, the oil and gas and automotive industries. Based on their findings, the researchers developed a new automatic deviation-based linguistic tool that is able to detect organizational greenwashing.

Researchers also showed that greenwashing is significantly associated with financial market performance because of its potential to erode shareholder value and damage the firm’s long-term financial health.

Firms are increasingly adopting social media for broadcasting their corporate social responsibility and green initiatives, the study notes. For stakeholders, this can be a positive development in that it exposes firms to greater scrutiny. However, firms suffer significant reputational damage and adverse market reaction in the event they are wrongly accused of faking green claims. Thus, until stakeholders can reliably detect greenwashing, firms remain hesitant to disclose all or part of their environmental performance on social media for fear of wrong accusation, notes Oppong-Tawiah.

“Fake news on social media has engulfed the world of politics in recent years and is now posing the same threat in other areas, such as corporate social responsibility communications,” says Oppong-Tawiah. “Our research work addresses an urgent need to identify greenwashing and measure its effects.”

CIFAL York hosts two-part symposium on Turkiye, Syria earthquake aid

Person sitting in chair amid debris from damaged buildings in Antakya, Hatay, Turkiye.

A two-part virtual symposium will examine the responses of Canada and other cooperating countries to the recent crises in Turkiye and Syria resulting from the Feb. 6 earthquake. The symposium will strive to create better understanding of barriers to deploying humanitarian resources internationally on May 3 from 11 a.m. to 1 p.m.

Hosted by CIFAL York and Y-EMERGE, the “Canada’s Response to Earthquake in Turkiye and Syria” symposium features a range of confirmed guest speakers from agencies such as International Development and Relief Foundation Canada (IDRF) and Samaritan’s Purse International Disaster Relief, as well as potential appearances by featured guests from Care Canada, Canadian Red Cross, Islamic Relief Canada and Global Medic.

The February earthquake was among the deadliest natural disasters of the century, spanning multiple countries and resulting in the deaths of nearly 60,000 people, with over two million more being injured or displaced. To mitigate the effects of this catastrophe, 105 countries, including Canada, pledged to support those in need and contribute to humanitarian aid efforts.

Designed to engage academics, students, policymakers, first-responders and the general public, the symposium will analyze and critique Canada’s ongoing response to the earthquake in order to better understand and surmount emergency response obstacles in the future.

The first instalment of this series, titled “Canadian NGOs Response to the Earthquake in Turkiye & Syria” focuses on the role of Canada’s non-governmental organizations and highlights opportunities for collaboration between public and private sector actors. Speakers Rebecca Tjon-Aloi and Hanan Maolim, of the Programs and Operations Office at the IDRF, will explain how their foundation responded to the earthquake and share lessons learned for future emergency responses. Melanie Wubs, technical specialist in the International Health Unit at Samaritan’s Purse, will also explore cross- and multi-sectoral cooperation in humanitarian responses.

The second instalment of the symposium, titled “Canadian Government Response to the Earthquake in Turkiye & Syria” takes place on June 14, with guest speakers to be announced at a later date.

Free registration for these online events is required. For more information on the symposium and featured guest speakers, click here.

About CIFAL:

CIFAL York is part of the United Nations Institute for Training and Research (UNITAR) global network of training centres for knowledge-sharing, training and capacity-building for public and private leaders, local authorities and civil society. CIFAL Centres are local and regional hubs for innovative, participatory and co-creative knowledge exchange opportunities to support decision-making processes, build capacity and accelerate the implementation of Sustainable Development Goals. Established in 2020, CIFAL York started its operation in June 2021 as the first CIFAL Centre in Canada. Health and development training and knowledge sharing is among the key focusing areas of CIFAL York.