York alumn Mark Miller talks legacy brands


York alum Mark Miller (BBA ’95), best-selling author and chief strategy officer at the Los Angeles-based advertising agency Team One, joins Zeynep Güler Tuck, host of Mid-Career Conversations, via Zoom to discuss why more legacy brands are flickering out faster than ever on April 13 at noon.

Mid-Career Conversation, organized and hosted by the Division of Advancement, is a live webinar series designed with the intent of connecting York University alumni to each other for the sake of networking, sharing experiences and learning together.

Mark Miller portrait
Mark Miller

Each Mid-Career Conversation event features an alumni in the middle of their career who describes their professional and academic journeys since having graduated from York and highlights noteworthy moments in their careers.

Aside from his authorial accomplishments, Miller is also a frequent keynote speaker at industry conferences on cutting-edge innovation. With his broad influence and keen leadership sensibility, Miller has garnered many of North America’s most prestigious marketing and advertising awards, such as the ARF David Ogilvy Awards for research excellence, the Jay Chiat Awards for strategic excellence, and the Effie Awards for marketing effectiveness. Miller’s book, Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World, is a Berry-AMA Book Prize winner for significant contributions to the field of marketing. For his upcoming Mid-Career Conversation visit, Miller will consider why the average lifespan of a company on the S&P 500 has shrunk from 67 to 15 years and share how he built his own successful personal brand.

Zeynep Güler Tuck close-up portrait
Zeynep Güler Tuck

Alumna Güler Tuck (BA ’02), a storyteller with 20 years of dedicated experience in public relations, telecommunications and travel sectors, leads the discussions. She has produced and written for an array of broadcast programs, authored editorial columns and contributed to web series for Microsoft News, Business Insider, Time Out, Lonely Planet, Corus Entertainment and Elevate, a non-profit in the innovation space. Her work is primarily concerned with building more reliable pathways for women in STEM fields and increasing and diversifying the representation of women and girls in contemporary media.

Click here to attend and register for this free event.