Dragons’ Den, Chat GPT inspire Schulich’s Future of Marketing course

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The Schulich School of Business at York University envisions a new future of marketing with an innovative new course for undergraduate students.

David Rice close-up portrait
David Rice

The recently announced course is the first university curriculum focused on the future of marketing, and it aims to challenge students to research, create, implement and evaluate innovative marketing plans using emerging digital technologies, such as artificial intelligence (AI).

The course will be taught by David Rice, associate professor and area coordinator in marketing, and LinkedIn Learning expert Martin Waxman. Schulich undergraduate students can look forward to a revolutionary class which will encourage them to stay ahead of the curve in the rapidly evolving marketing landscape.

“In the future of marketing course, students will be challenged to think outside the box and envision innovative marketing strategies, which they will then bring to life using state-of-the-art AI-enabled tools,” said Rice.

Students will learn cutting edge AI-based applications and get the opportunity to use generative AI like GPT-3, DALL-E and others in real-world marketing campaigns. The topics covered in the class include the use of augmented and virtual reality, the Metaverse, NFTs, Web3, the Internet of Senses, foresight thinking and synthetic media – to name a few. To wrap up the course, students will present their innovative campaigns in a boardroom format, similar to Dragons’ Den, to leading marketing executives and futurists.

The official launch date for the future of marketing course is yet to be announced. To read more news from the school, see Schulich’s featured updates page.