The Schulich School of Business at York University was ranked 10th in the world and No. 1 in Canada in marketing research published from 2015-20 in the Journal of Consumer Research, the world’s leading academic journal on consumer research, according to a University of Texas at Dallas (UTD) business school research ranking.
The ranking is based on a database created by UTD’s Naveen Jindal School of Management, which tracks publications in 24 leading business journals across a wide range of major disciplines.The database contains titles and author affiliations of papers published in these journals since 1990. The information in the database is then used to provide global and regional rankings based on the total research contributions of various business school faculties.
“The UTD ranking is a real testament to the strength of the consumer behaviour research coming out of our school’s marketing area, as well as confirmation of the world-class expertise and research being conducted by our faculty,” said Detlev Zwick, dean of the Schulich School of Business.