ELLA Entrepreneurial Insights event discusses the humanization of KPIs

How do you select, understand and leverage KPIs (Key Performance Indicators) that truly drive growth in your business?

On April 28, join ELLA for an engaging conversation with digital marketing expert and e-commerce specialist Lipsio Carvalho, who will break down the process of humanizing KPIs. Learn who is behind those KPIs and how to better communicate with them. Imagine being able to clearly define your people in the numbers and pivot on a dime to serve their immediate needs. Carvalho will discuss lifetime value, customer acquisition cost, return on ad spend, and conversion rate for digital platforms, all critical KPIs when accelerating your business.

The first part of the session will be a moderated conversation followed by audience Q-and-A.

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Carvalho is an e-commerce specialist and digital marketing professional who has combined a love for technology with experience as an executive creative director in ad agencies all over North America and South America for the past 20 years. Carvalho is currently leading the team of Beatnik & Sons, an ethical DTC fashion brand that manufactures luxury leather backpacks with offices in Brazil and Canada, as well as a team of creatives at Paso, a creative boutique specializing in brand-building and creative executions based out of Brazil.

He also worked as creative director at several in-house agencies as well as in top-tier agencies in Brazil and the U.S. Creativity was always crucial to his work as a marketing director and manager, building strong brands in the tech, blockchain, finance, news media, and education industries. He has shared his stories and experiences with over 1,200 students for the past 12 years, as he worked part-time as a university professor on design, marketing and advertising courses.

“The Humanization of KPIs” takes place at 12 p.m. via Zoom. Register for the event here.

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