YSpace webinar on the value of athlete marketing features CFL athlete and entrepreneur Nate Behar

Working with professional athletes offers invaluable opportunities for companies to grow their brand awareness, audience engagement and sales. But what is athlete marketing? How does it work and how can it take marketing to the next level? On March 31, join YSpace for a lively conversation on how brands can benefit from athlete marketing led by the founder of ATNMY Marketing, and CFL athlete, Nate Behar.

“Activating Athletes to Grow Your Business” will take place online from 12:30 to 1:30 p.m.

Activating Athletes YSpace webinar promo

ATNMY Marketing is an influencer marketing platform that helps brands connect, engage, and launch ad campaigns with influential athletes. Two experts in the athlete marketing space, Randy Osei, founder of Athlete Tech Group, and Joshua Barr, co-founder of brüst beverages will join the conversation to offer their professional insights.

In this lunchtime webinar, hear about first-hand brokered deals for athletes, their successful athlete marketing stories, and how companies/brands could benefit from athlete marketing.

Behar is a professional football player, founder, writer and advocate. Since being drafted in the first round of the 2017 CFL Draft, he has founded Formula 11 Football and Scholarship and most recently ATNMY Marketing, an athlete-influencer marketplace committed to empowering small businesses and athletes across the world. With a passion for writing, Behar has been featured and published in several national publications including CBC, Maclean’s, Toronto Star and several others while also being a frequent speaking guest on CBC, CTV and other news networks to speak on all things race, politics, entrepreneurship and activism.

Barr is a former Ironman triathlete who co-founded brüst protein coffee. brüst provides Canadians with delicious healthy energy to help fuel their day. With 20 grams of New Zealand grass-fed protein and a full cup of cold brew coffee, brüst is perfect for a quick breakfast, mid-day snack, pre-workout boost, or post-workout recovery beverage.

A results-driven entrepreneur and leader, Osei has built multiple companies from Rozaay Management, Atlas 365 and most recently the Athlete Tech Group, an event and media company that connects global athletes with Canadian tech startups for business opportunities. With a deep understanding of working with athletes from marketing to investing, he is a Canadian leader in the value of working with athletes.

Register for the webinar here.

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