Schulich Professor Markus Giesler appointed editor of prestigious journal

Markus Giesler, associate professor of marketing at York University’s Schulich School of Business, was elected as one of the next editors of the Journal of Consumer Research, the most prestigious journal focused on scholarly research that describes and explains consumer behaviour.

Markus Giesler
Markus Giesler

Giesler is an expert on marketing and consumer behavior with a specific sociological focus on how consumer behavior is shaped by and shapes cultural and market systems. His published articles in leading social science journals such as the Journal of Marketing and the Journal of Consumer Research have reached a wider audience through coverage in major media outlets such as The New York Times, Time Magazine, BusinessWeek, Financial Times, The Washington Post and Wired. He has been named “one of the best recognized experts studying high-technology consumer behavior” by Wired, one of “the 40 most outstanding business profs under 40 in the world” by Poets & Quants, one of “the young business school star professors on the rise” by CNN, and an MSI Scholar by the Marketing Science Institute.

The incoming editorial team comprises highly accomplished scholars who offer a broad range of perspectives including Bernd Schmitt (Columbia University), June Cotte (Ivey School of Business), Stacy Wood (North Carolina State University) and Andrew Stephen (University of Oxford). The team will serve a three-year term effective January 1, 2021.

To learn more about Giesler, visit

For more information about the Journal of Consumer Research, visit