Marketing Professor Ela Veresiu recognized for multicultural marketplace research

An honorable mention for the Robert Ferber Award recognizing the best dissertation-based articles published in the most recent issue of the Journal of Consumer Research was awarded to Schulich School of Business Assistant Professor Ela Veresiu. She is a professor of marketing and joined York University in 2015.

Ela Veresiu

Ela Veresiu

This distinguished award is named in honor of Robert Ferber, one of the founders and second editors of the Journal of Consumer Research and the 2019 awards were presented Oct. 19 at the annual Association for Consumer Research Conference.

The 2019 award recognizes the important work Veresiu and her colleague, Professor Markus Giesler, have published highlighting the unintended negative consequences of a multicultural marketplace in their research paper “Beyond Acculturation: Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject.”

“I am humbled and overjoyed to receive this honorable mention,” Veresiu said. “I would like to thank this year’s three judges, the Journal of Consumer Research Editorial Review Board members who voted, and my co-author Markus Giesler.”

Veresiu said she hopes everyone reads the article because “the question of how we can better understand and perhaps even alleviate racial inequalities in the marketplace matters greatly.”

Schulich Assistant Professor of Marketing, Ela Veresiu, received the 2019 Honorable Mention for the Robert Ferber Award at the annual Association for Consumer Research Conference. This award recognizes her dissertation-based research on multiculturalism and ethnic consumption published in the Journal of Consumer Research.

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