Welcome to Brainstorm for April 2018

Brainstorm, a special edition of YFile publishing on the first Friday of every month, showcases research and innovation at York University. It offers compelling and accessible, feature-length stories about the world-leading and policy-relevant work of York’s academics and researchers across all disciplines and faculties, and encompasses both pure and applied research.

In the April 2018 issue

AI marketers need to consider: Who is the master and who is the servant?
Schulich’s Markus Giesler considers how to market AI-based technologies without challenging the consumer’s decision-making capacity. He says manufacturers need to get the balance right between power enhancing and power stealing.

Make way for the first existential robot
Regina Rini, a philosopher who came to York in 2017 from NYU, raises some uncomfortable questions about machine-robot consciousness, and what we might owe “them” on moral grounds.

The great promise of Artificial Intelligence for public health
Scientific Director of CIHR’s Institute of Population and Public Health, Steven Hoffman, offers keen insights on how AI could improve health outcomes of Canadians. He believes York could take a leadership role.

Artificial Intelligence primer: The good, the bad and the ugly
Q&A with Yves Lespérance, associate editor of two leading AI publications, offers fulsome overview, answers key questions, such as: What is AI? Where are we in its evolution? What are the key questions we should be asking ourselves?

Lassonde forges Jetsons-like future where helpful ’bots enhance our lives
York’s AI profile is on the rise thanks to a compelling variety of projects from Lassonde, including person-following robots and robotics in agriculture. This is real-world application with social impact and value.

Launched in January 2017, Brainstorm is produced out of the Office of the Vice-President Research & Innovation in partnership with Communications & Public Affairs; overseen by Megan Mueller, manager, Research Communications; and edited by Jenny Pitt-Clark, the YFile editor.