The supplement, titled “The Business of Ideas”, is a look at the key trends reshaping business today and includes commentary and insights from Schulich faculty.
Inside, readers will find the seven most important trends that business leaders will need to address over the next decade, and beyond.
The introductory article, “A Transformed World of Business”, sets the stage by examining why business leaders need to adopt new approaches and new strategies to navigate the challenges ahead.
Each of the articles contains observations and remarks from Schulich faculty, who are among the leading experts in the world in various fields of business ranging from retail management and real estate to responsible business.
The following are the seven key trends reshaping 21st-century business, and the corresponding articles:
• Responsible business: The company as good citizen
A more socially aware global marketplace has companies racing to invest in better practices.
• Urbanization: Rethinking cities in the age of urbanization
Why Canada will need to shape smarter, sustainable and more livable cities.
• Customer experience: Taking customer experience to the next level
As retailers leverage ever more market intelligence, brands compete by providing a better buying experience.
• The return of resources: Resources: All roads set to lead north
The next decades will see mining and energy firms unlocking the Arctic’s vast untapped potential.
• Big design: If we Build it, the customers will come
Big design shows companies how to innovate first, then persuade the marketplace to embrace their vision.
• Fintech: Banking on the digital revolution
How the rise of disruptive financial technologies, or “fintech”, is transforming bricks and mortar banking.
• Big data: Cracking the code on data
Businesses that embrace the advance of data-driven commerce will prosper in the era of big data.
Each of the articles contains a sidebar highlighting Schulich’s expertise and initiatives in those various areas. The article about big bata, for example, indicates that Schulich was one of the first business schools in the world to establish a degree in business analytics.
The supplement also features two Schulich ads – one highlighting the School’s 50th anniversary through a collage of Schulich faculty, staff, students and alumni photos; and another showcasing three prominent Schulich alumni.