Strong chance Horton goes to weak side for Argonauts

There’s a subway, a new track stadium, a new football field – times have changed on the large campus of York University, the former home of Andre Durie, who has emerged as a household name in Toronto Argonauts football, reported the Toronto Sun June 5. More than anyone, Durie has cherished each day at camp, getting mentally and physically prepared for the coming grind, while allowing himself time to reminisce of his days at York. Read full story.

Buddies in Bad Times Theatre presents ‘Queer Bathroom Stories’
One of the issues gay and transgender people face that most people aren’t aware of is which bathroom to use, reported June 5. . . . For millions who don’t have a gender identity that fits neatly into society’s box of preconceived notions, it can be a hellish experience. And this is exactly what prompted York University professor and playwright Sheila Cavanagh to make a play about it, with Queer Bathroom Stories debuting at Buddies in Bad Times Theatre on June 3. Read full story.

French Open: Eugenie Bouchard’s star power helping tennis development in Canada
In January, Bouchard’s first Grand Slam semifinal at the Australian Open (which she lost in straight sets to Li Na) was the most-watched broadcast for that Grand Slam in Canadian history, said Vijay Setlur, sport marketing instructor at York University’s Schulich School of Business, in the Toronto Star June 5. And even though she’ll play Sharapova on a weekday morning at 9am ET, Setlur said he could “still see it drawing in the millions.” Read full story.

Why should Canadians settle for second-rate Super Bowl ads?
Because the viewing audience in Canada is much smaller – about 8 million – brands don’t have the same motivation to spend the big bucks, said Vijay Setlur, a sports marketing instructor at York University’s Schulich School of Business, in the Toronto Star June 5. “Because the size of the audience is a fraction of what it is in the US, it doesn’t justify the high spend on compelling creative, and on top of that, many of the brands that would be advertising are not based in Canada . . . this market isn’t a priority for them relative to the American market,” he said. Read full story.