The new social science: Teaching the broader benefits of social media to future business leaders

After 11 years of experience in e-commerce and digital marketing Ashish Bansal decided to pursue his Executive MBA at York University’s Schulich School of Business. Despite his many years of experience in the online world, he believed there was more to be learned when it came to understanding the ins and outs of social media. . . . Multichannel communications was an integral part of Bansal’s EMBA studies at Schulich, he explained in the Financial Post March 26. Read full story.

Bombardier delays first flight of Learjet 85
York University business Professor Fred Lazar said the delays in bringing a new aircraft to market are not uncommon, given the complexities, especially because next-generation planes are so dependent on computers and software, reported the Toronto Star March 26. Read full story.

Twelve Bloor Street arts institutions form new ‘Culture Corridor’
With a dozen arts organizations packed into a single mile, the stretch of Bloor Street West between Bathurst and Bay Streets is being officially branded the Bloor Street Culture Corridor. . . . The designation is a long time coming, according to George Fallis, a professor of urban issues at York University who advocated the idea of a Bloor Street cultural precinct 12 years ago. “It’s an important development for the city to recognize this concentration. And it’s a wonderful area of the city. So I think it’s nice to see it finally coming to fruition,” Fallis said in the Toronto Star March 27. Read full story.

Island airport jets debate: What’s next?
Opponents of island airport expansion may try to move a motion to put the jets question to vote if they think they have enough support, reported the Toronto Star March 26. York University business Professor Fred Lazar, who offered Porter advice on its initial startup in 2006, said politicians are terrified of making the decision. Read full story.

University expansion into region a top priority
York Region municipalities are welcoming the idea of opening a postsecondary campus to facilitate the population’s growing demand. . . . To date, York University has been the only major school that has stepped up and shown interest in the Region, but considering other schools is not out of the question, reported the Auroran March 26. Read full story.

Mental health: coming to a high school parking lot near you
Collaborating on this new mobile health clinic for youth for the York Region and South Simcoe areas are the Ontario Shores Mental Health Centre, which is the Canadian Mental Health Association’s research partner, and York University, which is developing the model, reported the Auroran March 26. Read full story.

Campus clampdown: Student governments bully the papers that cover them
Across Canada, many student governments are pulling the purse strings of papers, either as major funders or the main advertisers, reported the Ryerson Review of Journalism March 26. . . . Editors could be more innovative in their coverage, making their publications relevant to the surrounding communities and a wider pool of advertisers. For example, York University’s official student paper, Excalibur, could aim to cover Toronto’s Jane-Finch community, a neighbourhood mainstream journalism notoriously misrepresents or ignores altogether. Read full story.

Business in brief: Schulich gets top ranking from Time-Warner publication
York University’s Schulich School of Business achieved a strong ranking from Expansión magazine, a Time Warner business publication based in Mexico City. According to the ranking, released earlier this month, Schulich placed first among Canadian business schools and 21st worldwide, reported the North York Mirror March 27. Read full story.