Schulich School of Business marketing instructor Vijay Setlur points out that major sports leagues in North America have aggressive revenue goals that will soon prompt them to seek out every available source of cash – including jerseys. “[It will happen] once they balance the sanctity of the jersey with the fact that they can’t avoid the extra revenue,” Setlur said in the Toronto Star March 11. “To turn down jersey sponsorships is something I don’t see them denying too much longer. It’s a matter of what the effect will be on the purity of the game, and how fans would react.” Read full story.
Novelist Joseph Boyden among five to get honorary Trent degrees in June
Five honorary degree recipients – including novelist and York University alumnus Joseph Boyden – were announced Tuesday by Trent University for its 2014 convocation ceremonies taking place June 3 to 6, reported the Peterborough Examiner March 11. Read full story.
RMWB lawyer seeking Conservative nomination
There are now two people seeking the Conservative party nomination in Fort McMurray-Athabasca. Arlan Delisle, a lawyer with the regional municipality of Wood Buffalo, officially announced plans to run Tuesday morning. . . . He is currently working on his masters in law, specializing in energy and infrastructure law, through York University’s Osgoode Hall Law School, reported Fort McMurray Today March 11. Read full story.
Former Burgessville resident publishes first full-length novel
After years of development, Burgessville, Ont., native and York University alumna Whitney Dickson has had her first full-length novel published, reported the Norwich Gazette March 7. . . . When Dickson was in her final year at York, she undertook a personal project researching population control law, cultural conventions, international human rights and environmental impacts. She wrote her novel in parallel with her research. Read full story.