Bringing the brand to life: A new University logo

York U "This Is My Time" webpage

York U "This Is My Time" webpageOne of the most visible changes in the rebranding campaign is York University’s refreshed logo. The new logo is displayed on the York homepage and on YFile.

The logo builds on the vitality and energy of the distinctive York red and presents the University in a contemporary, new way. The red box encloses a “U”, which represents the intellectual heft associated with the idea of “University” and symbolizes the openness that York students, faculty, staff and graduates display through their efforts to define new and different pathways to success.

Along with the new logo, the rotating images located in the upper portion of the page will feature York students and their visions.

The tagline “redefine the possible” is currently being examined to determine its fit within the refreshed  brand. All departments, divisions and faculties should discontinue its use until further notice.

The University crest reflects York’s foundation and tradition. It will continue to be part of the new identity system as it acknowledges York’s heritage and history.

The technical code for the new University logo along with specifications for its use can be found on the Communications & Public Affairs website. York faculty and staff can access the template files using their Passport York account. Follow the link to the Brand Toolbox and click on the Resources category to find the code and specifications.