The Canadian Football League announced Wednesday that it plans to unveil redesigned jerseys for all eight teams this spring, reported the Toronto Star April 11. As the CFL’s largest-market team, the Argos are positioned to win big in the sales surge that inevitably comes when teams redesign jerseys, but sports marketing expert Vijay Setlur points out that the biggest gains are likely to occur in cities where the CFL is more popular. “The jersey redesign is nice for a temporary spike in revenue but it’s not going to solve the league’s perception problems in this market,” said Setlur, who teaches sports marketing at York University’s Schulich School of Business. “Out west I think it will go well. The Western Canadian fans will gravitate toward (the new jerseys).” Read full story.
Life after high school
York grad Todd Kuiack (BSC Spec. Hons. ’92), currently the Canadian ambassador to the Dominican Republic, spoke to a Madawaska Valley District High School Grade 12 English class April 7 about being an ambassador, but also about finding joy in a job, wrote Barry’s Bay This Week April 11. Kuiack joined foreign affairs 20 years ago after completing his undergraduate degree in science at York University and starting his master’s at Carleton University. He became an ambassador at the age of 40 and is now part way through a three-year posting to the Dominican Republic. Read full story.
Miami Spice: Film festival captures culture in La Capital del Sol
Jaie Laplante (BFA Spec. Hons. ’92), the Canadian executive director of the Miami International Film Festival, graduated from York University in Toronto and has lived in Miami many years, working for other major festivals before he became MIFF’s director in 2010, reported www.documentary.org April 12. Here in “La capital del sol”, his major goal has been to produce a festival that reflects the world’s image of a city of great culture and nightlife, and of course, a dynamic mix of Latinos. Read full story.