Schulich grad and adviser wins prestigious John Hobday Award

headshot of Tricia Baldwin

Schulich School of Business alumna Tricia Baldwin (MBA ’86) will soon be finding new ways to bring music to an international audience as one of two winners of the John Hobday Award in Arts Management through the Canada Council for the Arts.

The award, worth $10,000, was created to recognize excellence and accomplishment in Canada’s arts management profession, acknowledging the need to invest in professional development for arts leaders.

BaldwinTricia Baldwin, the managing director of the Tafelmusik Baroque Orchestra and Chamber Choir, will also be learning how to better serve her audience from a non-profit perspective as the recent recipient of a full scholarship from the Harvard Business School Club of Torontoin collaboration with KPMG.

Tricia Baldwin

“I love to keep learning,” says Baldwin. Both the award and the scholarship will allow her to do just that to the benefit of Tafelmusik audiences. She also serves on the Advisory Board of York University’s MBA Arts & Media program.

With the John Hobday Award, which allows an outstanding established or mid-career arts manager to undertake professional development and revitalization, she plans to attend two conferences in Europe covering future industry trends in digital recording and the Internet from international leaders in the field of live and recorded internet streaming.

“It will be really interesting. To have that international perspective is so important,” says Baldwin. It’s especially important as Tafelmusik recently launched its own label, Tafelmusik Media, an initiative spearheaded by Baldwin, which provides audio and video tracks of digital, live performance, studio CD and DVD recordings through the Tafelmusik website.

“We became the driver of the bus and it inspired me to say what’s next?” says Baldwin. With the John Hobday Award, she plans to find the answer. She’s eager to learn more about multiple platforms and the future of digital music and is already realizing the power of having recorded concerts accessible and available through the Internet in building audiences, especially with the younger generation.

Baldwin was chosen for the John Hobday Award by a peer assessment committee consisting of Violet Goosen, general manager of the Vancouver Chamber Choir, Louis LeHoux, administrative director of Cirque Éloize in Montreal and Lee-Ann Martin, curator of Contemporary Canadian Aboriginal Art at the Canadian Museum of Civilization in Ottawa.

The award, administered by the Canada Council for the Arts is available to arts managers in all disciplines and allows recipients to enhance their own professional development by taking part in a recognized program, seminar, workshop or mentorship with another experienced arts manager.

With her scholarship, Baldwin will attend Harvard University’s course in Strategic Perspectives in Nonprofit Management this July.

Prior to Tafelmusik, Baldwin was the executive director of Ballet British Columbia and general manager of the Kingston Symphony.