In the NHL, it’s all about the game

The NHL used to operate on a star system, wrote the Toronto Star Jan. 29. Now it follows a path forged by the NFL, the behemoth of sports marketing. Instead of focusing on stars, it focuses on the game, the event. But Alan Middleton, professor of marketing in York’s Schulich School of Business, believes the NHL made mistake after mistake in placing teams in non-traditional markets. “You go into places where you can build rivalries, and you build up some of the key players,” he says. “We need our heroes. And you breed it very young, you go into the schools.” Read full story.

Premium shock
The average investor isn’t the only one feeling the pinch of stock market volatility and low interest rates these days, wrote the Winnipeg Free Press Jan. 28, in a story that cites comments by industry expert Moshe Milevsky, professor of finance at York University’s Schulich School of Business. “The fact that insurance companies are now passing the costs on to the consumer means that they now realize that this (economic uncertainty) will go on for a while,” says Milevsky, also the director of the Individual Finance and Insurance Decisions Centre in Toronto. Read full story.

The battle of all mothers
Andrea O’Reilly, a professor at York University and author of 12 books on motherhood, doesn’t remember the “mom” label being as culturally pervasive 20 years ago, when she had children, wrote The Globe and Mail Jan. 28. “Unless it’s a kid saying it, ‘mom’ or ‘mommy’ denies women’s adulthood or agency,” she says. “I really think a lot of this has to do with a nervousness, a fear of women with power. Being a mother, making a life, is a powerful position. ‘Mom’ isn’t as powerful.” Read full story.

Language immersion classrooms: Programs are popular, diligence translates to performance
Learning a new language stimulates brain development in ways that enhance mental flexibility and develop problem solving skills, says Ellen Bialystok, a research psychologist in York’s Faculty of Health, wrote Utah’s Jan. 29. Read full story.

  • Recent research at York University in Toronto, Canada, suggests that speaking a second language increases brain power and delays Alzheimer’s disease by about five years, wrote the Charleston Gazette Jan. 28.

Learn to love yourself

Having a strong sense of self-worth is fundamental to good psychological health, wrote Australia’s Jan. 29. The fraught area of self-esteem has become a whole lot trickier in the era of Facebook, Twitter and YouTube. One study…from York University in Toronto, Canada, psychology undergraduate Soraya Mehdizadeh tried to use Facebook to predict users’ levels of self-esteem and narcissism (defined as ”an exaggerated sense of self-importance” and, ironically, often considered a result of low self-esteem). Read full story.

Actor Rachel McAdams vows to make you cry in The Vow

She’s the queen of the weepy movie and in her next sentimental saga, The Vow, Rachel McAdams [BFA ’01] will have audiences reaching for tissues again, wrote Australia’s The Sunday Telegraph Jan. 29. “I’m a fan of romantic movies,” says McAdams, 33, a graduate of Toronto’s York University [Faculty of Fine Arts]. Read full story.

Larry Campbell: Darden executive was ‘all about family and friends’

Schulich grad Larry Campbell [BBA ’77, MBA ’84], of Longwood, a senior vice president of finance at Darden Restaurants, died Wednesday of myelofibrosis, a blood and bone marrow disorder, wrote the Orlando Sentinel Jan. 27 in an obituary. He was 58. Read full story.

Chasing our goaltenders

Former Thunder Bay Queens netminder…Jessalyn Bogacki is in the top 10 in Ontario university women’s hockey in both average and save success, wrote The Thunder Bay Chronicle Journal Jan. 30. In her second year at York University, Bogacki sports a [goals against average] of 2.12 along with a .915 save mark. Read full story.