BMW drives up with award

Students always need support and incentives…. BMW Group Canada to the rescue! The company recently set up a $50,000 endowment to establish a BMW Award for Excellence for students in the Canadian Centre for German and European Studies Diploma Program. The endowment will produce an annual award of $2,500. Candidates for the award must excel in academic studies and play an active part in the centre‚Äôs activities.


Hendrik von Kuenheim (above), president and CEO of BMW Group Canada, is pleased that the company will be counted among the partners of the York centre, whose primary goal is to educate the next generation of Canadians on Germany and Europe. “BMW is delighted to play a role in helping to stimulate research projects and student creativity in this field of study,” he said