Bringing the brand to life: Setting the sub-brand hierarchy

York sub brands

As York University develops its brand, it is imperative that the University communicate with a clear, consistent public identity. Adherence to the graphic standards by the entire University is critical to achieving this objective.

Part of the new brand involves implementing a new hierarchy for the University’s sub-brands (Glendon College, Osgoode Hall Law School and the Schulich School of Business and eventually the Lassonde School of Engineering), faculties (Education, Environmental Studies, Fine Arts, Graduate Studies, Health, Liberal Arts & Professional Studies, and Science & Engineering), and the University’s divisions, departments and business units.

York sub brands

Implementation of the new brand hierarchy should first focus on high-impact, external facing materials that are fairly easy to change such as sub-brand and faculty websites and e-mail signatures. Going forward, as existing printed materials expire or are used up, new and reprinted materials such as brochures and view books must display the new brand hierarchy.

The new and refreshed York logo should appear on printed and web-based materials without the tagline until further notice. All websites should incorporate the new red banner.

Full specifications and guidelines for appropriate use are available on the Communications & Public Affairs website, click on the Graphic Standards category.