Help bring York’s brand to life

York University redefine the possible sign

York University is a destination where more than 7,000 faculty and staff come to work, teach and conduct research.

Every day, each member of the University community works hard to ensure that York’s strategic academic priorities of student success, academic and research excellence, and community engagement are realized.

“We have much to be proud of at York in terms of the quality of the education we provide and in the research we produce,” said Mamdouh Shoukri, president and vice-chancellor. “But if we are to continue to attract the best and the brightest, and encourage further investment to positively build our overall reputation, we need to focus on the things that truly set us apart.”

Over the past few months, under the president’s direction, Susan Webb, executive director of Communications & Public Affairs, has been leading a comprehensive review of York’s current brand positioning. “A brand is ultimately a promise that defines – for ourselves and our consumers, who are principally the students – what we stand for and what is unique about us,” said Webb.

“To arrive at the draft brand positioning, we have leveraged student research findings, have involved deans, vice-presidents and numerous members of the Board of Governors, and have additional plans that include tapping into our current students and alumni. This candid input has proven invaluable in terms of developing the proposed renewed brand positioning,” said Webb.

Now it is your turn.

“We are pleased and excited to be able share and discuss with faculty and staff, the proposed renewed brand positioning at an open forum on Monday, April 23, from 10am to 12pm, at the Underground Restaurant,” said Webb.

“York faculty and staff are valued and important stakeholders, and we are looking forward to getting your input as we further shape and refine York’s brand and positioning to best tell our impressive York story,” said Shoukri.

Light refreshments will be served. Participants need to RSVP by April 19.