York University students are telling the world why they chose to come to York in a new social media campaign, launched yesterday.
Videos spotlighted on YouTube, Facebook, Twitter and the York University website feature students explaining in their own words why York University was their first choice. The videos will be released at regular intervals over a six-week period. To view the campaign’s launch video, visit the Choose York web page or see below.
“At York’s recent Convocation we witnessed a groundswell of pride and support by students for the University and this is something we want students to be able to share within the broader York community and their friends,” says Rob Tiffin, York’s vice-president students. “Students are using their own words with video clips that will be sent out via Facebook, YouTube and Twitter this summer. I look forward to all the comments, videos and tweets leading up to the fall school year.”
Here’s a snapshot of what students are saying so far:
“…[York is] interdisciplinary… I look at one issue not only from one perspective, but from multiple perspectives.” – David Ip Yam, double major in political science and French studies student
“…[York is] prideful on urban diversity, social justice and equity…that’s where my heart lies with York.” – Kerwin Liverpool, Urban Diversity graduate
“…it’s an amazing campus…I like the size of it …and I also love the proximity to downtown…”
– Andrew Brown, psychology student
“You can hear the conversation that goes from English, to Francaise, to Espanol….and it really improves your French….” – Lucy Jang-Naruse, psychology and teacher education for French immersion student
Choose York will continue to add new videos over the duration of the campaign, spotlighting new, returning, transfer and mature students showcasing the programs featured for all those coming to campus this year. The campaign includes an awareness advertisement designed to inform mature students about the power and potential of a York University education, as well as a call to action to action to apply for a September 2011 start.