Laurence Boucher joins Communications

Laurence Boucher has joined the Communications Division as the new director, account direction, to succeed Jessie-May Rowntree. She reports directly to Richard Fisher, York’s chief communications officer.

The bilingual Boucher is a seasoned marketer with experience in branding, marketing and advertising, most recently with ING Direct and TD Bank. Her previous experience includes account management with Ogilvy & Mather and product management with Kraft and General Electric.

Boucher will continue to spearhead York’s new image-building program. As leader of the account direction team, she will serve as the point person for all incoming marketing and publications projects. She will recommend pairing of administrative units/faculties and communications agencies, and provide account services to key partners within the community.

“It’s great to join such a dynamic and evolving team,” she says.