Master of Marketing students take over ‘Future of Marketing’ magazine
Five Schulich School of Business Master of Marketing (MMKG) students, alongside program director and Professor David Rice, are now the managing editors of Future of Marketing magazine.
The students are Dani Matti (MMKG ’19), Naser Azad (MMKG ’19), Mearon Naman (MMKG ’19) and Nishanth Bharadwaj (MMKG ’19).
The magazine was founded in 2013 by Brian Bowman, CEO of Consumer Acquisition.
“Brian graciously transferred ownership of the magazine to Schulich to benefit our students,” said Rice. “We thank him tremendously for his generous support.”
The Future of Marketing magazine reports on the latest developments and thinking in the field of marketing. Content is curated daily by Schulich’s group of current MMKG students, in which they cover topics related to artificial intelligence, facial recognition, digital assistants/voice search, emotional (affective) computing, marketing automation and more.
“The tough job is trying to find valuable content. We have created a system where our editors must read and unanimously vote for the articles that will appear in the magazine,” said Rice.
Since the new ownership, the magazine has attracted more than 41,000 visitors and 1.3 million pages read, making it the largest online magazine related to the future of marketing.
Read the magazine here.